Leveraging Location Intelligence for Data-Driven Insights

About the white paper

Businesses are always looking for innovative ways to gain a competitive advantage, and data-driven insights have long played a role in business decision making. Business leaders are turning to technology to find previously untapped sources of information and are starting to recognize the benefits of location data in gaining that unique differentiation. Location Intelligence and insights have become a key component that supports this decision-making.

This white paper focuses on how location intelligence can help companies:

• Gather competitive intelligence and market insights
• Understand consumers and their behaviors on a deeper level
• Enable more contextually relevant and personalized experiences
• Make better business decisions based on foot traffic analysis
• Measure advertising campaigns to real-world activity and transactions