How The Auto Industry Can Benefit From Location Intelligence

Monitor competitors’ dealerships to get a better idea of consumer foot traffic patterns and loyalty levels. Using consumer foot traffic patterns, we can also measure the loyalty levels of customers to nearby competitors. Our competitive data enriches standard car dealer analytics by providing business owners with insight into their competitors’ performance.

Understand trends and patterns in consumer behavior such as where consumers shop or socialize most allows you to tailor messaging to their personal interests when they enter a dealership. 

Identify the best location to open a car dealership near the right customers. Using demographic data collected from mobile devices, we can help you find an area where your target demographic already spends time shopping and socializing, setting your next dealership up for success.

Identify and target common behaviors for devices seen at car dealerships. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited car dealerships. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size.